Translate

Friday, September 21, 2012

Marketing Trends of 2012 - Mobile marketing reaches critical mass


Now a days we have a powerful and at the same time a useful tool which is a small device that can fit in the palm of our hand. Yes, this tool is our Smartphone with them we can have the world with us.

I read an interesting article that mentioned the top 10 marketing trends. But the one that caught my attention the most was the 3rd one Mobile marketing reaches critical mass and said:

 "Mobile is going center stage. A third of smartphone owners have used their device to buy a product online (Source: EPiServer) and this number is growing. The companies that fully prepare their marketing approach for mobile in 2012 are the ones that will benefit from a potential customer-base that browses – and shops – on the move. This demands targeted, mobile-ready content and a willingness to adapt internal marketing processes. With 59% of UK consumers now in possession of a smartphone and 18% owning a tablet device (Source: EPiServer), mobile marketing is a trend that businesses can’t afford to ignore."


Technology is revolutionizing in such a way that the thing we thought were impossible to do now they exist and are part of our daily basis. We constantly adapt ourselves to those changes just because they make our life lighter.

Go ahead and check out the article about the top trends you will be very surprised of the new thing that are emerging.

Remember we need to know before we judge...




No comments:

Post a Comment